Selected Work
Case Studies.
What I owned, what it did, and the part I would do differently. The numbers are the ones I can defend in a room.
Demandbase
Agentic AI Platform
Taking a multi-agent platform from a 22% to a 98% conversation pass rate
Two years turning a go-to-market platform into one you could talk to, and learning that the architecture we were proudest of had a shelf life.
View case study22→98%conversation pass rate
25+agents in production
90→14days per delivery cycle
15domains under eval
Pendo
0-to-1 Product Line
Starting as the only PM and building a second product line to $36M+ ARR
Pendo sold software to help you with the software you build. I built the one that helps you with the software you buy.
View case study$36M+ARR in three years
1→5PMs on the product
9enterprise logos in year one
<90days to ship Pendo's first AI
Bakery Buddy
AI SaaS, Built Solo
A full AI SaaS running a real bakery, live in 12 days
Orders, inventory, recipes, payments, and an assistant on every screen. I built it alone with Claude Code, and it has run a working cake studio in San Rafael ever since.
View case study12 daysfirst commit to live
860commits
111Klines of code
91app pages
Marin Cake Studio
Client Site Rebuild
Rebuilding a client's whole site, 972 photographs, in 4 days
A working cake studio's Squarespace site rebuilt from scratch: 38 routes, nine years of photography sorted into named collections, and a brand voice with rules its owner wrote herself.
View case study4 daysextract to finished build
972photographs migrated
38routes
124commits